The faster and smarter way to turn food concepts into products
With Digital Bites you can obtain unique consumer and product insights and outperform the competition
The tool to conduct all your consumer research, faster and better, using Virtual Reality
Understand how your target audience interacts with your envisioned products
Gather real data pre-launch, rapidly measure your audience reactions and launch better, faster and smarter
How it Works
Envision the future
Import your NPD designs, food concepts and/or formulations and those of your competitors
Create your experiment
Pick among the available experiments or customize a unique one. Digital Bites’ experiments are immersive VR simulations that mimic real-life food choices
Experiment runs
A sample of your target audience participates in the immersive VR experiment where they interact with digital twins of food products. In the meantime, multiple data types are gathered
GET YOUR RESULTS
After the pre-selected number of experiments finishes, you get your results. Our trained AI food algorithm interprets your results and generates the experiment reports with actionable insights
It’s time to leave the obsolete consumer sensory panel and grocery store interviews behind
The new era of consumer insights is Virtual Reality Neuromarketing!
Why Digital Bites
Better data
We capture the conscious and unconscious food-related decisions of your target audience in realistic conditions, before launch, which is superior to any AI-generated consumer data
Flexibility
You can easily customize the experimental design and the types of data you want to collect, in order to get accurate and targeted results
Unique insights
Since you design customized experiments, only you can access your results. Our algorithms generate the insights, and the entire process is a black box in the eyes of your competition
Who is this for?
Marketing teams
Test the reaction of your target audience to new product concepts
R&D departments
Faster and informed decisions on product and packaging features
Consumer insights experts
“Hack” the minds of your customers and find white space opportunities
